Does your business need a website? The answer is yes! Whether you run a small business just starting up or a well-established company, in today’s world, having a website can help your business thrive in the digital age. It helps introduce your products or services to a tailor-made audience who are already searching for what you have to offer.

Can I use Facebook as my business website?

The answer is yes, but the question is not whether you can use Facebook as your business website but rather whether you should.

Social media is a great platform for advertising and marketing your business, but it doesn’t stand up against having a dedicated website where you can truly build a brand that represents your business. Our team providing web design in Stoke on Trent has put together 6 reasons why your business does need a website.

Six reasons you need a website for your business

Builds credibility and looks professional

Not only can a well-designed website help your online presence, it can help your business build credibility. A great-looking website will help you stand out as a professional, a business that customers and clients can trust. It also allows you to showcase your services and any awards or accreditations you have.

Increased visibility and expanding your reach

Having a website to bring your business online increases your visibility to customers and clients looking for your services or products. Not only can you be found in local Google searches, but you can also create new pages to target other areas using SEO (Search Engine Optimisation) tactics to expand your reach. For example, you could have web pages for Plumber in Stafford and Plumber in Stoke to rank your site on Google in multiple locations.

Advantage over businesses without a website

It has been widely reported that around 97% of people go online to search for information before making a purchasing decision, especially when looking for local businesses. Having a website and an online presence gives you the advantage over your competitors, ensuring your business is one of the first people come across when using online search engines such as Google.

Showcase you’re the best

Your website is your opportunity to showcase why you’re the best to potential clients and customers. Use your website to display your best work or products and show off your gleaming reviews from previous customers, further building your credibility as the best.

24/7 Availability

None of us can work 24/7, but your website can. Even when you’ve hung your coat up and finished for the day, your website keeps on working for you. Having a website gives people easy access to information about your products or services they’re looking for, regardless of the time of day.

Improve Customer Support

Use your website to help improve your customer support and easily display the best ways to get in touch with you and your team. Not only can you ensure your customers can reach you for help easily, but you can also leverage chatbots and FAQ pages to give customers or clients quick and easy access to the support they need, further building your credibility as a business they can trust.

How to make a website for a business

Hopefully, the 6 reasons mentioned have convinced you that your business does need a website. So, how do you make one? There are options such as website builders like Wix or Squarespace, which offer pre-built website themes you can use, but often these can lack the customisation needed to truly express your brand. The other option is hiring a professional web designer or agency to build your website.

If you’re looking a professional to build your website, we can help! We offer one-time website builds or a pay-monthly solution for £150 per month, ready to get started? Contact us to start your website project.